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Archive for February, 2009

I was in google adsense and i got out but i tryed to sign back up and i wasnt able to. I got denied. Does anyone know another program or website or anything that u can make money from your site by displaying ads or anything?

Aside from Google, other contextual advertising sites where you can earn money include

Yahoo! Publishing Network (currently in beta and available to US publishers only) http://publisher.yahoo.com/
Intellixt http://vibrantmedia.com/site/web_01a5.htm
Quigo Adsonar http://www.quigo.com/adsonarexchange.htm
IndustryBrains http://www.industrybrains.com
Commission Junction Evolution http://www.cj.com
Kanoodle Brightads http://www.kanoodle.com/about/brightads.html
Clicksor http://www.clicksor.com/affiliate_programs.php
Contextweb http://www.contextweb.com/
Bidclix http://www.bidclix.com/
Bidvertiser http://www.bidvertiser.com/

I suggest you also consider joining an advertising network. Advertising networks are organizations that aggregate Web sites that offer advertising space, and sell banner ads (and other advertising options) across them. Traffic requirement is often a minimum of 5,000 monthly impressions, although many do not accept sites hosted by free page services.

Burst Media http://www.burstmedia.com
Fastclick (ValueClick). http://www.fastclick.com
Advertising.com. http://www.advertising.com
Tribal Fusion http://www.tribalfusion.com

You can also join Affiliate Programs where you sell other people's products that your audience may be interested in; and you get a certain commission after the desired action was done (whether a sale, a lead, subscription to email newsletter, or however this is defined)

Commission Junction http://www.cj.com
Linkshare http://www.linkshare.com

I have an idea for a website, and I need to find some skilled web developers and designers. What are the best websites to post my wireframes and mockups, so that developers and designers can bid on the project?

try http://www.guru.com/ I used to be listed on there - it's all well established and both client and developer are well protected.

Does anyone have any facts or guidance on the SEO impact of using interstitial ads? They appear on a number of "big budget" sites like top-tier newspapers, magazines and video sites yet my guess is that Google and others would take a less favorable view of small sites using these ads. They are quite admittedly annoying, but can be profitable and beneficial in some situations.

Does anyone have any first-hand experience working with these ads and the results (good, bad or non-existent) from the various search engines?

Hmmmm,
I have used interstitial ads on a couple of my sites from a number of providers (adsense et al).

From my experience

Full Page Ads
In my honest opinion, they do not provide a consistent income as they only serve to annoy the web users. I tried and tested and would never use full page ads again (unless your only focus is income but this will come at the cost of users and traffic).

in text ads
these are somewhat less annoying for users - when using the in text ads I found that the revenue was pretty pump.

In my expereince, fixed ads work best, I use Google, Tradedoubler and Commision Junction. Google is always the highest performa but the other 2 can bring bigger commisions (depends on the site and volume of content). I like Google best as you get paid for the click, you never lose.

I run my free business websites on this principal, bigger sites can demand much higher prices simply for display so its a differant ballpark.

Anyway, I suggest minimal use of interstitail ads, fixed position (well placed and colour matching) has always been my winner.

UPDATE - missed the SEO part sorry.

From my experience interstitail ads are only damaging to SEO if you allow full page ads to open on a visitors first page visit. Example, Adsense Full page ads can be set to be displayed to visitors after a number of page views (1,3,5 if I recall correctly). I experimented with the 1 page ads but found that:
a, my ad revenue went down (surprisingly)
b, I had less page views with much higher bounce rates (not surprisingly)
c, page integration to search engines was slower (I'm guessing that the spiders bounced too)

Notwithstanding this, there was no change to actual page rank and visitor level were pretty much the same. From this we can conclude that full page ads are not the money spinner they would initially appear to be. To be honest, I dont think I would use this as an advertising means either.

Full page ads are on a par with pamphlets through your door, at first they were shiny and interesting, after a while they just get damn annoying. Once you annoy a user, you lose their interest! the rest is obvious.

I hope this helps. Maybe someone else has had some success.

Every one these days are talking about outsourcing. Not only talking most businesses is in fact undertaking this process. Outsourcing SEO services is being done on a massive scale to earn profit. Giving your work to a third party is a huge task and you need to be absolutely sure about what you are taking on. Outsourcing SEO services has many advantages and this is exactly why outsourcing has been undertaken on such a large scale.

Setting up a business and running it successfully requires huge efforts on the part of the business owner. First of all you need to carefully think if at all you need to undertake outsourcing for any aspect of your business. If you have decided to undertake outsourcing SEO services you will have to find out a good outsourcing company that can do your work without any difficulty.

If you know of any friend or business acquaintance that has undertaken outsourcing services previously from outsourcing companies you can talk to them about this. You can benefit greatly from their experience and knowledge. They will be the best people to tell you what to do and what not to do while outsourcing SEO services from third parties. Once you are properly armed about what to expect and what not to from the process, you will be in a better position to conduct your business through outsourcing.

SEO or search engine optimization is a vast field and after outsourcing this service you will realize that this requires big effort. To rank at the top of major search engines many things have to be done at various stages. Each business has different requirements and competition also varies. So a certain strategy that has been successful for someone else may not be suitable to your business.

Professionals those who work for outsourcing SEO services are highly qualified and this is why you will get good results for your business. You are running a business and if your business site does not feature at the top of search results of all the major search engines. Analyzing competition in the market can help your site in undertaking business strategies that will be successful for you.

Outsourcing will benefit your business in several ways. First you can save huge amounts of money because outsourcing drastically reduced the cost of hiring professionals. The saved amount of money through outsourcing SEO services can be utilized in other sectors of your business. That is not all, through outsourcing SEO services you will free up the internal staff of your company.

Freeing up your internal staff will help them focus on other vital area of your business, other then SEO services.

SEO is one of the important sectors of business in todayâ??s world. If you are serious about your business and want to be successful you must undertake outsourcing SEO services from outsourcing companies that do this kind of work. If you are overloaded with SEO work, outsourcing SEO services is the best option for you and you will be able to meet all client targets.

Allies Harbor

Technorati Tags: outsourcing SEO, search engine optimization, SEO services

There is a considerable sized body of practitioners of SEO who see search engines as just another visitor to a site, and try to make the site as accessible to those visitors as to any other who would come to the pages. They often see the white hat/black hat dichotomy mentioned above as a false dilemma. The focus of their work is not primarily to rank the highest for certain terms in search engines, but rather to help site owners fulfill the business objectives of their sites.

Indeed, ranking well for a few terms among the many possibilities does not guarantee more sales. A successful Internet marketing campaign may drive organic search results to pages, but it also may involve the use of paid advertising on search engines and other pages, building high quality web pages to engage and persuade, addressing

technical issues that may keep search engines from crawling and indexing those sites, setting up analytics programs to enable site owners to measure their successes, and making sites accessible and usable.

SEOs may work in-house for an organization, or as consultants, and search engine optimization may be only part of their daily functions. Often their education of how search engines function comes from interacting and discussing the topics on forums, through blogs, at popular conferences and seminars, and by experimentation on their own sites. There are few college courses that cover online marketing from an ecommerce perspective that can keep up with the changes that the web sees on a daily basis.

SEO, as a marketing strategy, can often generate a good return. However, as the search engines are not paid for the traffic they send from organic search, the algorithms used can and do change, there are no guarantees of success, either in the short or long term. Due to this lack of guarantees and certainty, SEO is often compared to traditional Public Relations (PR), with PPC advertising closer to traditional advertising. Increased visitors is analogous to increased foot traffic in retail advertising. Increased traffic may be detrimental to success if the site is not prepared to handle the traffic or visitors are generally dissatisfied with what they find.

In either case increased traffic does not guarantee increased sales or success.

While endeavoring to meet the guidelines posted by search engines can help build a solid foundation for success on the web, such efforts are only a start. SEO is potentially more effective when combined with a larger marketing campaign strategy. Despite SEO potential to respond to the latest changes in market trends, SEO alone is reactively following market trends instead of pro-actively leading market trends. Many see search engine marketing as a larger umbrella under which search engine optimization fits, but it’s possible that many who focused primarily on SEO in the past are incorporating more and more marketing ideas into their efforts, including public relations strategy and implementation, online display media buying, web site transition SEO, web trends data analysis, HTML E-mail campaigns, and business blog consulting making SEO firms more like an ad agency.

In addition, whilst SEO can be considered a marketing tactic unto itself, it’s often considered (in the view of industry experts) to be a single part of a greater whole.[citation needed] Marketing through other methods, such as viral, pay-per-click, new media marketing and other related means is by no means irrelevant, and indeed, can be crucial to maintaining a strong search engine rank.[citation needed] The part of SEO that simply insures content relevancy and attracts inbound link activity may be enhanced through broad target marketing methods such as rint, broadcast and out-of-home advertising as well Internet marketing is a component of electronic commerce. Internet marketing can include information management, public relations, customer service, and sales. Electronic commerce and Internet marketing have become popular as Internet access is becoming more widely available and used. Well over one third of consumers who have Internet access in their homes report using the Internet to make purchases.

Internet marketing is associated with several business models. The main models include business-to-business (B2B) and business-to-consumer (B2C). B2B consists of companies doing business with each other, whereas B2C involves selling directly to the end consumer (see Malala, 2003)[1] When Internet marketing first began, the B2C model was first to emerge. B2B transactions were more complex and came about later. A third, less common business model is peer-to-peer (P2P), where individuals exchange goods between themselves. An example of P2P is Kazaa, which is built upon individuals sharing files.

Internet marketing can also be seen in various formats. One version is name-your-price (e.g. Priceline.com). With this format, customers are able to state what price range they wish to spend and then select from items at that price range. With find-the-best-price websites (e.g. Hotwire.com), Internet users can search for the lowest prices on items. A final format is online auctions (e.g. Ebay.com) where buyers bid on listed items.

Some of the benefits associated with Internet marketing include the availability of information. Consumers can log onto the Internet and learn about products, as well as purchase them, at any hour. Companies that use Internet marketing can also save money because of a reduced need for a sales force. Overall, Internet marketing can help expand from a local market to both national and international marketplaces.

And, in a way, it levels the playing field for big and small players. Unlike traditional marketing media (like print, radio and TV), entry into the realm of Internet marketing can be a lot less expensive. Furthermore, since exposure, response and overall efficacy of digital media is much easier to track than that of traditional “offline” media, Internet marketing offers a greater sense of accountability for advertisers.

deep raj

Technorati Tags: SEO and Marketing

Choosing between Pay-Per-Click Marketing and Search Engine Optimization is not a matter of measuring return on investment. There are major differences between the two approaches and the choice between one or the other is based on different factors; you must understand the differences before a final decision is made. Here are the steps to choosing between the two.

Many web marketers who have used pay-per-click (PPC) advertising, bothered by the ever-increasing cost of PPC or stung by instances of click fraud, are turning to search engine optimization (SEO) as a substitute or replacement for their PPC efforts. The problem is that many of these advertisers then start comparing their returns on SEO and find these lacking.

Comparing PPC to SEO is like comparing an IBM AS 400 mainframe to an Apple Powerbook - there is simply no comparison. They have distinct differences; they may be similar in that both are computers, but the differences outweigh the similarities.

Choosing between PPC and SEO is not a matter of tossing a coin or playing rock-paper-scissors. You must have a clear understanding of each approach and how to measure the return on investment of each before making a decision.

— Step 1: Understand PPC Marketing —

The key to PPC marketing is to think of it in the same way as ‘conventional’ advertising - the money you pay out results in the ‘display’ of your ad for a specific period of time. PPC marketing certainly works in the same way - the moment terms are settled between you and the internet ‘channel’ you selected (e.g., the search engine) your ads can appear. The moment you stop paying, your ads will be removed.

Results for PPC advertising are immediate and measurable - you start getting results within days of your ad being posted on the search engine page and (most of the time), people stop visiting your site the moment your ad is removed.

— Step 2: Understand Search Engine Optimization —

An SEO campaign, on the other hand, may have a defined start and end point (defined by the terms of the contract between you and an SEO group) but the results can last beyond the contract’s termination date - simply because the measures put in place are, to a large extent, “permanent.”

Think of an SEO effort as your typical brick-and-mortar establishment - you have the place and the merchandise, while the SEO company paints the building, sets up window displays, puts your merchandise on display and then waits for the customers to come in. If your SEO team did the job properly, people will ‘wander’ in.

You may decide to let your SEO group go after this and leave everything as is, but people will still drop by because their attention will still be called by your site’s window displays, exterior paint job, merchandising display, or word-of-mouth even after the SEO team has left for other assignments.

— Step 3: Understand the Differences between PPC and SEO —

Therein lies the difference between the two. You can think of PPC as advertising - a major investment with immediate impact and results, since people’s attention is called to your site - and people forget about you when the advertising is taken down (out of sight, out of mind); SEO efforts, on the other hand, is a long-term investment that takes time to set up and implement - but will last until long after the effort is completed.

From this perspective, it is not a matter of ‘choosing’ between one and the other - there are specific conditions where one is preferable to the other (for example, if you need immediate results then PPC is the way to go) or you can opt to go with SEO until you have the means to invest in PPC.

As was said, choosing one or the other is not a matter of a coin toss - there are other factors to consider.

David Bain
http://www.articlesbase.com/internet-articles/choosing-between-payperclick-and-seo-the-3-steps-137913.html

Technorati Tags: PPC advertising, PPC Marketing