SEO For Beginners Tips |
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| Written by Rachel Ray | ||||||
| Friday, 19 September 2008 | ||||||
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Some Tips SEO For Beginners.
Google and other search engines are the gateway to your business, and getting high page ranks somewhere in the first page of listings, is important for driving business to your site. There are companies out there that will promise you the moon, the stars, and, by the way, page rankings so high that you'll cheerfully pay them hundreds of dollars Getting organic web traffic is usually one of the most desirable goals in web promotion. This definition means when someone types in a search engine a word or phrase, these are the websites the search pulls up. This is different than the paid ads you find to the right column, which can be a very expensive route to go. Here's what search engine optimization comes down to: 1. Content is key. Real content that is interesting for real people. Not just picking a keyword or phrase and writing a bunch of garbage that really makes no sense in order to trick the search engine spiders, otherwise known as keyword stuffing. You really don't want your keywords to be much above 2-4% of the overall content. 2. Link exchanges are another valuable tool to get your site ranked higher. It's important to find websites that are willing to put your link on their website that leads back to your site. It's best to find websites that are related in content or topic of your site. Methods vary for finding these, but some common ways are link exchanges, article writing, social networking, posting on blogs and forums are some popular choices. 3. New and fresh content. You can't just post a page and expect to keep the same page ranks. Your website should have new content. This is important not just for web crawlers, but for human visitors too. If they can anticipate to read new and interesting material at least three times a week preferably more, they'll keep returning. It takes an average of seven visits before someone takes action such as post on a forum or purchase a product. 4. Web layouts that make sense. Your web site should have clean navigational links, your front page should have links to everything else on your site. 5. Text means everything in web content. Search engine crawlers ignore Javascript, they disregard graphics, and until recently, they couldn't read text in Flash animations. If the search engine spiders can't read it, it doesn't help your page rankings. The real trick for long haul success to search optimization is to ensure your website is as easy to use as possible. Make it simple to navigate for visitors who want to read about your site and content that makes them come back.
Author:
By Rachel Ray - Finding ideas to supplement family finances through home business ideas and web promotion for obtaining website traffic.
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