Successful SEO Writing

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Written by Theo McLanahan   
Wednesday, 10 September 2008

7 Tips for Successful SEO Writing


Search Engine Optimization, commonly referred to in its abbreviated form as SEO, is increased by putting new content on your website. The information that is contained in your website will get indexed by search engines based off of keywords. This indexing system determines just what sites will appear and in what order they will do so on a search engine's result page. Traffic to your website will be increased if your website ranks high among the results for a given keyword.



Create A Keyword List:

One of the most important steps in increasing your SEO is creating a list of keywords. You can use a service such as wordtracker to identify what words and phrases people are using when they search online. For instance, if you are creating a website containing information about pet care, you can enter the term "pet care" into wordtracker. It will let you know how many times people are searching for those words, as well as the related words and phrases people are using.

Establish Density of Keywords:

The list of keywords that you came up with should be used as a sort of starting point. As you write for and add content to your website, be sure to include keywords in the body of your text a minimum of three times. Your SEO will be as high as possible if you write naturally with the keyboards that you select instead of just trying to force them into the article you have written.

Individual Keywords for Individual Pages:

They keywords you use should be unique to each individual website you own and even to the separate pages that form parts of your website. A website where you can find lots of information about crafts, for example, would have different pages for separate topics like sewing and scrapbooking with their own specific keywords.

The More, The Merrier:

When you are writing your content, try to include at least 250 words. It is true that many people only scan web pages, rather than read them. Search engines love content, and the more you have, the better. To enhance the overall look of your page, and make it easier for your reader to scan through, you can break the content into small paragraphs and use bulleted lists to highlight important areas of text.

Use Headings and Titles:

When writing "keyword dense" content, it can be easy to sound like a broken record, repeating the same phrase over and over again. Use page titles, headings, and subheadings throughout your page.

Let Keywords fill In the Blanks:

If you write your copy while focused on your keywords, your text may sound strange when read back. Instead, when you site down to write, write a non-optimized draft first, and then look for places to put keywords.

Keep Things Interesting: Remember that you want real people to end up reading what you have written. That means that your article needs to be interesting and of real value to the reader. Even if the article has lots of good information in it, if it is boring no one will want to read it.

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Copyright (C) 2007 Alain Georgette / Copyright (C) 2006 Frantisek Hliva. All rights reserved.

 
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